Migrate to Shopify

Moving your winery to Shopify, made simple.

If you've been told Shopify is where your winery should live, you're right — but the how can feel murky. Here's exactly how Shopify, Vinoshipper, and CrushSuite fit together, what migrating actually looks like, and what it costs.

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Free to install · No Shopify Plus required · We help you move, no developer needed

$1T+in sales run on Shopify
13k+apps, now open to wine
48states for DTC wine shipping
$24.99/mo entry — lowest on Shopify
Your storefront
Shopify
The store you own
The native bridge
CrushSuite
Connects your store to compliance
Your compliance engine
Vinoshipper
License & tax backbone
Start here · who does what

Three names. One system. No overlap.

The most common question we get is some version of “wait — do I need all three?” You do, and they don't compete. Each one owns a different job.

Your storefront

Shopify

The store you own
Your website, checkout, and Shop Pay
Products, payments, and customer accounts
Marketing, discounts, POS, and themes
Your data — exportable, yours, forever
The native bridge

CrushSuite

What makes it all work inside Shopify
Age check + state rules inside checkout
Applies the State Alcohol Fee per order
Syncs products, inventory & orders both ways
Your compliance engine

Vinoshipper

The license & tax backbone
Holds your DTC shipping permits
Calculates real-time alcohol tax by state
Files the compliance paperwork
Can warehouse and fulfill your orders

You're not choosing between them. Shopify runs your store, Vinoshipper keeps you legal, and CrushSuite is the piece that makes them work as one — natively, with no off-site redirect and no Shopify Plus.

Walk me through it →
Why move at all

The case for Shopify, for wineries

Legacy wine platforms were built to keep you inside their walls. Shopify was built to be the best place on the internet to sell anything — and CrushSuite finally makes “anything” include wine.

01

You own everything

Your store, your checkout, your customer list, your order history. Export it any time. No platform can hold your business hostage — or shut down and take it with them.

02

The whole app ecosystem

13,000+ apps for email, loyalty, reviews, POS, and analytics — the same tools the world's fastest-growing brands use. Wine was locked out of most of them. Not anymore.

03

No Shopify Plus required

Other compliance tools demand Plus at $2,000+/month or bounce your customer to a third-party checkout. CrushSuite runs on standard Shopify, right inside the checkout you already have.

04

Compliance that's invisible

Age verification, state-by-state eligibility, and per-state fees are enforced before payment — without your customer ever leaving your store. It just looks like a clean checkout.

05

Wine-native, not retrofitted

Built specifically for wineries by people who make and ship wine — so state rules, shipping edge cases, and the way DTC actually works are understood out of the box.

06

Keep more of every sale

Entry pricing starts at $24.99/mo — the lowest compliance entry point on Shopify — with transparent transaction fees and no setup fee to get started.

Where you're coming from

Three starting points. One destination.

Leaving Commerce7 / WineDirect

You're on a wine platform today

You have clubs, customers, and order history you can't afford to lose. Moving feels heavy — so it keeps getting put off.

“Will I lose my club members and data? How long is the winery offline?” You won't, and it isn't. Your data can be synchronized over, and both systems run in parallel until you flip the switch.

On Vinoshipper, no real store

You sell through a basic page

Vinoshipper keeps you compliant, but your storefront is bare-bones and you don't really own the customer relationship.

“Can I keep Vinoshipper and finally get a real store?” Yes. Keep your Vinoshipper account exactly as-is; CrushSuite brings it into a store you own and control.

Already on Shopify

You want native compliance

You love Shopify but you're using an age popup, an off-site checkout, or a workaround that loses you sales and data.

“Is this real compliance, or just a popup?” It's real: enforced state rules, age gates, and fees on every order, before payment, inside your checkout.

Time-sensitive

On WineDirect? The clock is real.

WineDirect is sunsetting its classic self-service DTC platform — support ends December 31, 2026 — and its software business was folded into Commerce7 in 2025. That's exactly the platform risk that makes owning your store on Shopify matter. Move on your timeline, not theirs, and bring your customers and clubs with you.

Plan my switch →
How migration works

From decision to live, step by step

A fresh winery can be selling the same afternoon. A full move with clubs and history takes a few weeks — planned around your release calendar so nothing breaks. Either way, you're not doing it alone.

01

Install & connect

Add CrushSuite from the Shopify App Store and connect your Vinoshipper account. No developer, no Plus plan, no code.

02

Bring your catalog & states

Sync your products and inventory from Vinoshipper and choose the states you ship to. CrushSuite loads the current rules for each one.

03

Sync your customers

Your customer list and order history can be synchronized over from Commerce7 or WineDirect, so relationships and purchase history carry across with you.

04

Place a test order

We walk you through a real end-to-end test order — age gate, state check, fee, and Vinoshipper sync — so you see it work before a single customer does.

05

Run in parallel

Keep selling on your current platform while the new store is verified. No downtime, no gap in sales, no risk to your data.

06

Flip the switch

When everything checks out, you go live on Shopify. Every order is verified, gated, and priced correctly the moment it's placed.

You keep your data

Products, customers, order history, and club members come with you. Nothing is stranded on the old platform.

No downtime

We run old and new side by side until you're confident. The winery never goes dark during the move.

A real human helps

Our team guides onboarding directly — the same people who make and ship wine, not a ticket queue.

Pricing & effort

Clear pricing. Honest about the extra.

Most wineries get everything they need from the standard install. Bigger or more bespoke moves involve some scoped work — and we'd rather tell you that up front than surprise you later.

Compliance · Starter
$24.99/mo
+ 1.9% of online sales · no setup fee
Native age & state compliance in checkout
Per-state State Alcohol Fee handling
Vinoshipper product, inventory & order sync
All 48 DTC shipping states, kept current
Pro — $199/mo + 0.9% on sales above $25k/mo, for higher-volume wineries.
Wine Clubs (releases + subscriptions) is in private beta — ask us for early access.

Billed through your normal Shopify invoice. Free to install.

Custom work & additional efforts

What's standard is free. What's bespoke is quoted — always as a fixed scope before any work starts.

Included at no extra cost: app install, connecting Vinoshipper, choosing your states, basic product/inventory sync, and a guided test order.
🎨

Storefront & theme design

A branded Shopify store, custom theme work, or design polish beyond your existing theme.

Scoped quote
📦

Data & club sync

Help connecting and synchronizing your customers, order history, and club members from Commerce7 or WineDirect.

Scoped quote
🔌

Advanced integrations

Other major compliance partners or WineDirect fulfillment, Avalara tax, complex multi-state tax, or POS flows.

Scoped quote
🛠️

Custom features

Allocation logic, bespoke club rules, or anything specific to how your winery runs.

Scoped quote

Every project gets a written scope and a fixed quote — no open-ended hourly surprises.

Before you ask

The questions wineries actually ask

Straight answers to what comes up on almost every migration call.

Yes — and they don't overlap. Shopify is the store you own and sell from. Vinoshipper is your licensed compliance and tax backbone (and optional fulfillment). CrushSuite is the bridge that brings Vinoshipper's compliance into Shopify's checkout natively, and adds wine clubs on top. You're not paying three tools to do the same thing; each owns a different job.

No. You can bring your products, customers, order history, and active club members with you. Your data can be synchronized over, and your current platform keeps running in parallel until you're ready to switch — so there's no gap and nothing gets stranded.

It depends on where you're starting. A new winery with no data to migrate can be live the same day. A full move off Commerce7 or WineDirect — with clubs, customers, and history — usually takes a few weeks, scheduled around your next release so it never disrupts a billing run or shipment.

On standard Shopify plans, per-state alcohol fees (like excise and CRV) are collected as a clear, itemized State Alcohol Fee at checkout, and real-time tax can be pulled from Vinoshipper. It's transparent to the customer, and you reconcile at year-end the same way you do today — no Shopify Plus required to make it work.

You have two options. Use Vinoshipper's live carrier rates so the customer is charged the real cost, or set your own flat or tiered rates in Shopify. If you set your own and they come in under the actual carrier cost, you cover the difference — so most wineries pick the approach that matches how they already price shipping.

No. CrushSuite runs on every standard Shopify plan, inside the checkout you already use. That's the whole point — other compliance tools require Plus at $2,000+/month or push your customer to an off-site checkout. CrushSuite doesn't.

Absolutely, and we recommend it. We walk you through a real end-to-end test order — age gate, state eligibility, fee calculation, and the sync into Vinoshipper — so you can confirm the full flow works before you go live.

Yes. CrushSuite is theme-first — it works inside the store and checkout you already have, and inherits your theme's look. Keep your domain, keep your design. If you do want storefront or theme work as part of the move, that's available as scoped custom work.

Often. A lot of our migrations come through agencies and Vinoshipper referrals. We'll get you partner/collaborator access, handle the compliance layer, and scope any custom build so you can focus on the storefront. Reach out and we'll set up a working session.

Let's map your move in 30 minutes.

Bring your current setup and your questions. We'll show you exactly how the pieces fit, what your migration looks like, and what — if anything — needs custom work. No pressure, no jargon.

Book a migration call →Start free trial

Free to install · No Shopify Plus required · 5.0 on the Shopify App Store